Tag: sosiologi politikHow campaigns use big data tools to microtarget voters

For generations, political debate was anchored to physical and institutional forums—parliamentary chambers, town halls, academic lecture halls, and moderated print or broadcast media debates. These spaces were governed by established norms of parliamentary procedure, editorial moderation, and physical co-presence, which (at least in theory) rewarded reasoned argument, decorum, and structural accountability. The expansion of Web2…